Encoding 101

Videos uploaded to the Clipstream Cloud are automatically encoded in the multi-platform Clipstream format that enables playback on major browsers on mobiles and desktop computers. 

What is encoding?

Encoding means your source videos are copied into a different playback format used by a player, in this case the Clipstream cross-platform player. The video format will be smaller in size and optimized for playback devices over the Internet or wifi. Ordinarily, your source format would be much too large to be streamed online. Formats such as Clipstream preserve the image and audio quality of the video while compressing file size to something more appropriate to viewers who may have varying capabilities. 

Once a file has been encoded it can then be de-coded by a player to display the video that you expect on a web page or mobile device. 

What is special about Clipstream encoding?

Clipstream encodes in a single multi-platform format that can play on nearly all modern browsers across many smart devices. Whereas other formats might only play on a specific target or in the case of other HTML-5 players might need more than one format type in order to be more universal, Clipstream uses only one file type. 


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